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French ski resorts see early bookings surge for 2025–26 season

High-altitude snow reliability and early-season offers are driving a strong rise in early bookings across French ski resorts for the 2025–26 winter season.

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Skiers on the slopes in the centre of the resort of Val Thorens, Three Valleys, Tarentaise, Savoie, France
Skiers on the slopes in the centre of the resort of Val Thorens, Three Valleys, Tarentaise, Savoie, France. Picture: Alamy

By Camille Bidard

French ski resorts in the Alps, the Pyrenees and the Provence–Alpes–Côte d’Azur Alpine areas are reporting a sharp increase in early bookings for the 2025–26 winter season.

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The trend is linked to reliable snow conditions in high-altitude resorts and appealing early-season promotions designed to attract visitors ahead of the peak months.

Val Thorens, Orelle and Tignes were among the first resorts to open on 22 November, and destinations across Les 3 Vallées say they are seeing stronger demand than at the same time last year.

Early reservations are being driven both by skiers looking for guaranteed snow and by a rise in international visitors planning ahead.

Some February dates are still available and are currently offered at discounted rates.

Chamonix is also experiencing modest growth in early-season demand, though the school-holiday calendar continues to limit bookings for certain periods.

The resort is promoting early-season deals, including lift-pass reductions, as it prepares for major upcoming events and the opening of the Mont-Blanc Museum planned for spring 2026.

Elsewhere, resorts such as Flaine are launching early-December promotions, while ski schools report a notable increase in lesson bookings as families and first-time skiers confirm their plans early.

Despite the encouraging start, industry analysts expect overall growth for the season to remain moderate, with February and spring reservations still lagging behind expectations, especially in the Pyrenees.

Tourism officials say travellers are increasingly seeking flexible stay options, family-friendly offers and environmentally focused initiatives as winter sports continue to evolve.