JoyExpress: what is this new same-day delivery service launching in Europe?
Chinese e-commerce giant JD.com has unveiled JoyExpress, a new European delivery network promising same-day shipping in major cities.
Chinese e-commerce giant JD.com has launched its new express delivery service, JoyExpress, in Europe, promising same-day delivery in major cities.
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The announcement was made on Tuesday 10 February 2026 by JingDong Logistics, JD.com’s logistics arm listed in New York and Hong Kong.
The service, which is currently being tested, will support JoyBuy, the group’s European online retail platform.
According to the company, JoyExpress will rely on 60 warehouses and distribution hubs across Europe, with deliveries carried out by uniformed couriers using branded vehicles.
Customers in countries including France, Germany, the Netherlands and the UK are expected to benefit from same-day or next-day delivery.
JD.com says it plans to deploy its advanced logistics technology in sectors such as electronics, household appliances, consumer goods and food products.
With around 700 million annual users, JD.com is China’s third-largest e-commerce company.
Facing intense price competition and weaker consumer demand at home, the group is stepping up its international expansion, particularly in Europe.
JD.com first attempted to enter the European market in 2018 without success, before returning in 2022 with its platform Ochama, now rebranded as JoyBuy.
The launch of JoyExpress marks a further step in its effort to establish a long-term presence in the region.