Louis Vuitton adds its name to Monaco Grand Prix in new luxury partnership
The Monaco Grand Prix has been renamed the Formula 1 Louis Vuitton Grand Prix de Monaco 2026 after the luxury brand became title partner of the race.
The Monaco Grand Prix has taken on a new title this year, becoming the Formula 1 Louis Vuitton Grand Prix de Monaco 2026, as the French luxury brand steps in as title partner of the iconic race.
Listen to this article
The partnership reflects the growing link between Formula 1 and the luxury fashion world, with Louis Vuitton describing the event as one of the most “emblematic” moments on the global sporting calendar.
The brand’s presence is highly visible around the circuit, from branded structures over the track to themed displays in Monaco’s luxury district, as part of a wider push to blend high fashion with high-speed sport.Louis Vuitton’s parent company LVMH became a global partner of Formula 1 in 2025, marking a long-term investment across several of its brands.
The collaboration also builds on a long historical connection between Louis Vuitton and the Principality, dating back over a century to commissions from the Grimaldi family.