Louis Vuitton signs multi-year deal as title partner of Monaco Grand Prix
Louis Vuitton has signed a multi-year deal to become title partner of the Monaco Grand Prix from 2026, strengthening its growing presence in Formula 1 and its long-standing ties with the Principality.
Louis Vuitton is set to take centre stage at one of motorsport’s most iconic events after signing a multi-year agreement to become title partner of the Formula 1 Louis Vuitton Grand Prix de Monaco from 2026.
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The partnership builds on the fashion house’s growing presence in Formula 1, which began in 2025, and deepens its longstanding relationship with Monaco.
Between 2021 and 2024, Louis Vuitton partnered with the Automobile Club de Monaco, presenting its bespoke trophy trunk on the podium each year.
The 2026 race will mark the sixth consecutive year the brand supplies the handcrafted trunk, created at its historic Asnières workshops.
Next year’s design will feature a special red Monogram canvas honouring Monaco’s colours, with a striking “V” motif representing both Vuitton and “Victory”.
Louis Vuitton’s ties to motorsport stretch back to the 19th century, when it produced some of the first automobile trunks.
Today, the maison also creates trophy cases for major global sporting competitions, from the World Cup to the Olympic Games.
As part of the new deal, the brand will enjoy prominent trackside visibility throughout the 83rd Monaco Grand Prix weekend, held from 4–7 June 2026.
The official race poster, already unveiled, reflects the new partnership with a design highlighting the start-finish line and placing the podium, and Vuitton’s trunk, to the side.
TAG Heuer, another LVMH label, made history as the race’s first-ever title partner in 2024, while Louis Vuitton also holds naming rights to the Australian Grand Prix.