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Monaco Run Gramaglia teams up with Carlo app to recruit volunteers

Monaco Run Gramaglia has launched a new partnership with the Carlo app to help recruit volunteers while supporting local businesses.

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Monaco. 17th Feb, 2019. Leader group at Monaco Run. GES/Sports General/Laureus World Sports Awards 2019, 17.02.2019 Sports: Laureus World Sports Awards 2019, February 17, 2019 | usage worldwide Credit: dpa/Alamy Live News
Monaco. 17th Feb, 2019. Leader group at Monaco Run. GES/Sports General/Laureus World Sports Awards 2019, 17.02.2019 Sports: Laureus World Sports Awards 2019, February 17, 2019 | usage worldwide Credit: dpa/Alamy Live News. Picture: Alamy

By Camille Bidard

The Monaco Run Gramaglia has announced a new partnership with Monaco-based app Carlo, aimed at boosting volunteer recruitment while supporting local businesses and promoting running in the Principality.

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Revealed on Tuesday, the collaboration is a first for both the sporting event and the digital platform.

It will allow the Monegasque Athletics Federation, which organises the race, to recruit volunteers via the Carlo app and strengthen engagement around the event.

Volunteers will receive an enhanced thank-you package, including Carlo shopping vouchers, offering a tangible reward for their contribution while encouraging spending with local retailers.

Highly dependent on volunteer support to manage logistics, safety and the runner experience, the Monaco Run Gramaglia sees the partnership as a modern way to attract and retain helpers, while reinforcing ties between community sport and Monaco’s economic ecosystem.